Changes to This Privacy Policy

We may update this Privacy Policy from time to time including to reflect changes to our practices or for other operational legal or regulatory reasons. We will post the revised Privacy Policy on the Site update the Last updated date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services we collect and have collected over the past 12 months personal information about you from a variety of sources as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below we may use information we collect about you to communicate with you provide the Services comply with any applicable legal obligations enforce any applicable terms of service and to protect or defend the Services our rights and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term personal information we are referring to information that identifies relates to describes or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include

• Basic contact details including your name address phone number email.
• Order information including your name billing address shipping address payment confirmation email address phone number.
• Account information including your username password security questions.
• Shopping information including the items you view put in your cart or add to your wishlist.
• Customer support information including the information you choose to include in communications with us.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services Usage Data. To do this we may use cookies pixels and similar technologies Cookies. Usage Data may include information about how you access and use our Site and your account including device information browser information information about your network connection your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally we may obtain information about you from third parties including from vendors and service providers who may collect information on our behalf such as

• Companies who support our Site and Services such as Shopline.
• Our payment processors who collect payment information for example bank account credit or debit card information billing address to process your payment in order to fulfill your orders.
• When you visit our Site open or click on emails we send you or interact with our Services or advertisements we or third parties we work with may automatically collect certain information using online tracking technologies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties.

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide you with the Services process your payments fulfill your orders send notifications related to your account and purchases and manage your account.
• Marketing and Advertising: We use your personal information for marketing and promotional purposes such as to send marketing communications and show you advertisements for products or services.
• Security and Fraud Prevention: We use your personal information to detect investigate or take action regarding possible fraudulent illegal or malicious activity.
• Communicating with you: We use your personal information to provide you with customer support and improve our Services.

Cookies

Like many websites we use Cookies on our Site. We use Cookies to power and improve our Site and our Services including to remember your actions and preferences to run analytics and better understand user interaction with the Services.

Most browsers automatically accept Cookies by default but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some features to work incorrectly or no longer be available.

How We Disclose Personal Information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include

• With vendors or other third parties who perform services on our behalf for example IT management payment processing data analytics customer support cloud storage fulfillment and shipping.
• With business and marketing partners including Shopline to provide services and advertise to you.
• When you direct request us or otherwise consent to our disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy to comply with any applicable legal obligations.

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

User Generated Content

The Services may enable you to post product reviews and other user generated content. If you choose to submit user generated content to any public area of the Services this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites.

Security and Retention of Your Information

How long we retain your personal information depends on different factors such as whether we need the information to maintain your account to provide the Services comply with legal obligations resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live you may have some or all of the rights listed below in relation to your personal information. However these rights are not absolute and may apply only in certain circumstances.

• Right to Access or Know: You may have a right to request access to personal information that we hold about you.
• Right to Delete: You may have a right to request that we delete personal information we maintain about you.
• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information you may have the right to withdraw this consent.
• Appeal: You may have a right to appeal our decision if we decline to process your request.
• Managing Communication Preferences: We may send you promotional emails and you may opt out of receiving these at any time by using the unsubscribe option.

Complaints

If you have complaints about how we process your personal information please contact us using the contact details provided below. If you are not satisfied with our response you may have the right to lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer store and process your personal information outside the country you live in including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe we will rely on recognized transfer mechanisms like the European Commissions Standard Contractual Clauses.